You Probably Don’t Want To Market Your Black Ops Gear This Way

As a game-related, news-related sort of thing, we get some pretty damn weird mail calls sometimes. Just today, someone was wondering if we could put up an item for their exercise shorts. If we were getting paid for fashion items, we totally would, but it’s a little too much out of our focus right now. Hell, the site isn’t exactly pulling in the needed donations as it is. That’s not a plea either; continue to ignore it. We’re cool.

Anyway, this one was another item where we didn’t really know whether they were pitching something vaguely game-related. We really didn’t know what they’re selling at all. Take a look at these shots and try to figure out what it is that they’re trying to sell.

In this more focused, condensed format, it probably isn’t hard to deduce that this is an advertisement for that jacket thing. Try reading it in a mail though; it’ll be a whole different matter. We’re in no way design specialists, but you probably don’t want to make the focal point of your picture something that isn’t your product. We’re just saying; if you’re selling a product, make sure people see that and not some weird head gadget.

Anyway, the specifics of it are that it’s a company called Betabrand and this garment is named a Black Ops Huntsman Hoodie. It retails at $188, should it be made, because it’s also a part of a funding plea. It’s so millennial; it’s positively off the charts.

Betabrand also sells Gay Jeans. Yes, that’s the name, but wait for the explanation: It’s a pair of regular jeans that cleverly uses wear and tear to reveal sparkly rainbow colors, because of course every gay person is a fabulous queen. Sigh. It’s a pretty subtle fabric though, like watching an old TV and noticing the pixels, but “old TV” jeans probably wasn’t as marketable as the LGBT movement. They cost $98, by the way.

At least Betabrand got the publicity they wanted, so there’s that.

Our advice? Stick to things like Level Up Wear. It’s both straightforward and usually doesn’t cost triple digits.

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